Resident Evil: The Final Chapter trailer was released last week and it begs the question how Alice keeps finding updated vehicles and gadgets to use? Are the car and tech companies still thriving in a market full of zombies, staying open in the hopes that the people running for their lives will stop to buy something they just need to have?
The BMW Motorrad, the new ride in the Resident Evil series, popped up in the trailer with the Umbrella Corp. logo plastered all over it. In this world, a world that has been dead for 15 years, we still see new products showing up. How are these companies still creating new vehicles when those companies are probably closed down? Yes! I know full well that it’s product placement, but can’t you still do product placement on a brand and do it on something that would fit in the story?
Resident Evil isn’t the first film to keep getting updated vehicles in a world that shouldn’t have anything new. I Am Legend, the Will Smith vehicle (no pun intended), had the new 2007 Mustang make a presence. The GT 500 Mustang was a vehicle that came out a few years after the devastation of a disease took place. How is Will Smith zooming around town in a car that came out two years after the disease made it’s mark on the world? I’m glad Ford is so gung ho to keep making new vehicles when half the world is dying.
Now there is one film series that seems to get it right when it comes to a world where nothing new ever shows up for no reason. Mad Max is a film series that seems to only use classic cars. Even Mad Max: Fury Road didn’t use a vehicle past a certain year. Every car that makes an appearance in the film is over thirty years old, supposedly when the world became a deserted wasteland. Mad Max: Fury Road is a film that many post-apocalyptic films should look up to.
Resident Evil: The Final Chapter isn’t the first, nor the last film, to use new vehicles and gadgets in a world where they shouldn’t exist. Product placement is the reason why these cars and motorcycles keep showing up but do we they really need them in the story?
Are you okay with post-apocalyptic films having new vehicles in them?
Filmmaker here! Follow me on Twitter @livingstonoden