It’s an open secret: Marvel has women problems. The company’s reclusive CEO Ike Perlmutter has long been convinced that female characters just don’t sell well, particularly as action figures; incredibly, he even forced the script of Iron Man 3 to be rewritten to ensure , purely for toy sales!
All this has resulted in a very masculine Cinematic Universe. Captain Marvel – – will be the first Marvel movie with a female lead, while still hasn’t had her solo film announced!
But matters have always been even worse with the toys. Perlmutter’s background is in toys, and he’s always carried a lot of weight with the tie-in merchandise. Despite Black Widow being introduced in Iron Man 2, it wasn’t until The Avengers that we got an action figure. Appallingly, action figures of Avengers: Age of Ultron actually one of Black Widow’s scenes – where she rides a motorcycle – with Captain America! When Guardians of the Galaxy was released, poor Gamora got the short straw. Her presence was so low that trended on Twitter.
Last year’s reorganisation in Marvel lessened Ike Perlmutter’s influence, and since then we’ve seen female characters increase in prominence. Today, James Gunn took to social media to assure fans this is going to continue in the merchandising for Guardians of the Galaxy Vol 2.
Ive been on this 100% from the beginning of Vol 2 making sure our primary female characters are represented in toys
— James Gunn (@JamesGunn)
He followed this up with more detail in a .
“I’m making sure this time around the female characters are more represented in the toy world. Not only Gamora, but Mantis, Nebula, and Elizabeth Debicki’s character as well.”
Now, I freely admit to being saddened that he needs to personally intervene just to push for female action figures. That said, I’m delighted that he has; the reality is that Marvel’s female characters are just as strong as the males, and it’ll be exciting to see charaters like Gamora, Mantis, and Nebula holding their own in the toy stakes!
Are you excited to see some of these characters in action figure form? Let me know in the comments!
I’m a British guy who has a particular love of superhero movies – and I’m having a great time writing for Movie Pilot! Feel free to follow me on Twitter @TomABacon!