Nostalgia Trumps Zombies: ‘Fuller House’ Beats ‘Walking Dead’ in Viewership

It looks like in the race to discover what TV viewers want most the answer may be abundantly clear: nostalgia will almost certainly always kick butt over excitement. AMC’s has long been the reigning champion of viewership in television averaging around 12 million viewers an episode, but are these numbers only impressive because Netflix and Amazon don’t release viewing numbers for their shows? It appears so.

The Walking Dead

We have some insight into Netflix’s viewership thanks to , a company that collects viewership data on streaming services and describes themselves as a “single source data collection – understanding the behavior of consumers across multi media with a representative panel of consumers, providing advertisers, media companies and market research firms, the opportunity for insights into this behavior.”

According to Symphony, averaged 14.4 million viewers among the 18-49 crowd in the first 35 days that it was released. Fueled heavily by nostalgia of the original series of the ’90s, the show was bashed by critics when it was released on Netflix in February but its negative reception apparently did nothing to keep people from watching every episode.

Of course, we have to reason that viewers are far more likely to continue watching a show they aren’t actually enjoying all that much simply because of the bingeing nature of Netflix. If asked to tune in at the same time each week in person, those numbers may have looked vastly different. But then again, the night Fuller House premiered on Netflix, TV usage numbers dropped 3% from the previous week and made it the lowest night of TV watching since the holidays.

If network television thinks viewers schedule their Netflix watching around live-airings, they’re quite wrong. And Netflix’s decision to makes quite a bit of sense now.

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