While intentionally , the marketing team for Independence Day: Resurgence had to get creative in order to drum up some press for the film. Independence Day: Resurgence invades theaters today, but if you don’t have time to make it all the way to the cinema, you can watch your very own home get invaded by hostile aliens, thanks to the promotional site, IndependenceDayMyStreet.com.
Using Google Earth-like technology, the site allows you to type in an address, then shows you that location with an alien attack superimposed over it while Creedence Clearwater Revival blares in the background.
Here’s a post apocalyptic Target in Brooklyn:
A Taco Bell/Pizza Hut in Cedar Rapids:
And a Tim Hortons in Barnaby, British Columbia:
There’s also a truly startling alien effect, where the 360 degree view pulls you automatically to look at an incoming alien ship (it’s the same ship no matter where in the world you go.)
The marketing team for Independence Day: Resurgence has taken some heat for this particular campaign, since there are many locations that have witnessed similar but painfully real destruction before. Searches for 1 World Trade Center and the locations of the recent Paris and Brussels attacks yield frightening images that many don’t want to relive.
However, Pulse Nightclub in Florida, the site of the recent tragic shooting, displays a “LOCATION NOT FOUND” result. So does the Statue of Liberty, which is odd, because we’ve already seen it half sunk into the ocean at the end of Planet Of The Apes.
Independence Day: Resurgence hits theaters today. Check out the trailer ( ) now, or the extended trailer
Nostalgia never gets old. Find me on Twitter @gen_vanvee