Second trailer for Sing, starring Scarlett Johansson, Matthew McConaughey, Taron Egerton and Reese Witherspoon.
A koala named Buster recruits his best friend to help him drum up business for his theater by hosting a singing competition.Seth MacFarlane is no stranger to doing voicework, with Family Guy and the guy is literally a pro, but Sing will be the first time the comedian will be doing voicework outside of his own production company.
While we were originally told that the animation would feature over 100 popular songs, it looks like licensing all those songs might have stressed the budget, causing the number of songs to be heard to end up between seven to eight dozen. Still a ton of songs, for sure, as can be witnessed in the trailer.
About a third of the way into this second trailer for Sing I had started to worry. Though we are being presented with new footage to give some backstory on a couple of the characters, the preview couldn’t help but jump immediately back into the “tryouts” montage that we’ve already seen. Are you telling me Illumination Films and Universal Pictures are hoping that a mixtape topped with an ensemble cast is enough to drive audiences to theaters? Come on, viewers have a new expectation from animations and demand more.
It turns out that my fears were unfounded. As the trailer hits the halfway mark we really get a sense of story, dialogue and, yes, more songs. But these new songs present themselves in different ways, not just animals reciting them on stage. If the story in Sing can be driven mostly by music, that would be an impressive feat indeed and would mean that we have another animation that is scoring big with the Broadway formula; save for the fact that the music is not original. Or is there going to be some original or new music here? Talk about a cool surprise if it does!
While I hate to admit it, the compilation of great pop and classic songs will likely be enough to deliver audiences to theaters in droves, but Sing also seems to have found a much deeper story from within the music and, topped with great animation, Illumination and Universal could have another winner on their hands. Trailer Addict has setup TA, Trailers Anonymous. Feel free to contact us at with your scoops, comments or advertising inquiries.