Now, for anyone who didn’t grow up playing with Lego, the seemingly unstoppable rise of the corporate behemoth to a state of overpowering market dominance – it’s now considered by many to be the world’s most powerful brand – may well seem a little…unnerving. After all, this is a huge company we’re talking about, and one that makes its money from our kids’ love of building things out of brightly-colored plastic bricks. If it were to turn evil, then we’d likely all be choked to death by cunningly militarized mini-figures long before we knew what the heck was going on.
It’s fortunate, then, that anyone who did grow up playing with Lego can attest to the company’s apparently benevolent motives – with the toy proving just as inspirational and educational to its users as it is profitable to The Lego Group. What’s more, in recent years, the company has consistently expanded its range to include ever more iconic cultural touchstones, with the Star Wars, Harry Potter and Jurassic Park franchises being joined by the geek-tastic likes of Marvel and DC. In so doing, Lego has increasingly become one of the most high-profile corporate partners for those franchises, and as such, has become an important source of hints regarding their future plans.
So much so, in fact, that in recent months, we’ve seen Lego sets seemingly spoil plot points for the likes of , and, most recently, . Heck, the video game Lego Marvel Superheroes basically even confirmed that , long before Marvel Studios did.
As such, it seems distinctly worthwhile to take a look at Lego’s latest Marvel-themed range to arrive, and at…
What Lego’s New Marvel Range Means For Spider-Man (And The MCU)
Y’see, Lego has just released five new Marvel-related sets, and there’s…a theme emerging. One, of course, focuses on the soon-to-be-released Doctor Strange…
…but beyond that, all four remaining sets share something very particular in common: They all feature Spider-Man.
Now, of course, the animated Spider-series Ultimate Spider-Man has long been the inspiration for Lego’s Spider-Man-themed sets, which explains much of the content within, say, the Spider-Man: Web Warriors Ultimate Bridge Battle set…
…and, perhaps, even the Spider-Man: Doc Ock’s Tentacle Trap set:
Those aren’t, however, the only sets that Lego has just released, and it’s tough to ignore the fact that alongside the Vulture-teasing set above – which ties neatly into – Lego’s Spidey is also set to team up with (the newly announced to be coming to Agents of S.H.I.E.L.D.) Ghost Rider:
Which, with the final release being an-ever-so-Marvel-Cinematic-Universe-affiliated Civil War set…
…sure does seem to suggest that Marvel’s movie and television plans are to at least some degree influencing Lego’s releases.
What Does That Actually Mean For Spidey And The MCU, Though?
Well, for one thing, it suggests that Marvel really is set to go all-in with Spider-Man in the MCU. With the wall-crawler playing an increasingly prominent role in the output of key merchandising partners like Lego, it seems ever-more safe to assume that he will be turning up all over the MCU in the immediate future. After all, the relationship is very much a reciprocal one, with Spidey’s presence in movies making Spidey-themed merchandise more straightforward to market for company’s like Lego, and those increased sales figures in turn incentivizing his inclusion in future Marvel movies, since Marvel (and by extension Disney) will be making a large chunk of any increased merchandising revenue.
In other words? An increased role for Spider-Man in Marvel merchandising – especially from ‘core’ partners like Lego – will likely mean an increased role for the hero in the MCU – and vice versa. Which makes it all the more fortunate that Tom Holland’s take on the character has been so darned entertaining thus far:
The big question now, though?
What do YOU reckon?
What do you think Spider-Man’s increased Lego presence means for his future MCU appearances?0 Votes
Staff Writer, Superheroes, Star Wars and such. Bad jokes aplenty. Follow at @kitsb1