When Your One True Love R.I.P.s Things Away From You: Why, Netflix, Why?!

When Your One True Love R.I.P.s Things Away From You: Why, Netflix, Why?! by Lily Masco , May 26th, 2016 at 7:28am Share on Facebook Share to TwitterThere’s no shame in having a safety net. While it may not be your first choice, it’s something constantly lingering in the back of your mind that you really want. Just a little longer and you’ll both have your moment, today is just not the day. We’ve all been there…”I promise I’ll be back for you,” you say. Then, out of nowhere, the rug is pulled out from underneath you as you notice you have missed your chance. You thought this was the best relationship ever , but the moment is gone forever with no shot at redemption.My friends, that hole in your stomach, that lump in your throat… That’s what it feels like when Netflix removes something you’ve been meaning to watch.You’ve Invested So Much Time Into Netflix & Chill, Why Would It Ever Hurt You Like This?Netflix/GiphyFirst off, it’s important to know that it’s not you, it’s Netflix. Just kidding, there’s someone else involved entirely (i.e. that B*tch in Legal called Licensing).Ever heard of out with the old and in with the new? While Netflix needs to make room for new movies and TV shows each month, there is more to the reason behind their unexplained cruelty of erasing all your memories together. Truly, it’s nothing personal.Here’s The Key To Our Little Netflix’s Heart (We Can Share!)The Next WebWhether it be a movie, an entire TV series or merely a season or episode, the offer to stream videos is administered by particular distribution rights with the content providers. These content providers are basically whoever owns the rights to stream.Usually this refers to production studios in regards to movies (Time Warner, Sony, Walt Disney…) and channels in regards to TV shows (The CW, HBO, ABC…). In other words, it comes down to licensing deals.The agreements that Netflix engages in with these content providers has precise clauses regarding the various types of medium they can distribute on, such as online streaming or DVDs.These Agreements Expire (It’s Okay, The Honeymoon Phase Was Dying Down Anyways…)These deals can take on all sorts of forms depending on the type of content, but there is always time limitations on its validity. While some content can be available for longer periods of time, others have tighter windows in which Netflix is allowed to stream their content.For example, some shows can only be available on Netflix after it has been off the air for a certain amount of time. Similarly, for our soulmate to stream particular movies, Netflix would have to wait for that film to no longer appear in theaters so box office numbers aren’t negatively affected.Likewise, Netflix may also have to wait a designated length of time for the film to be released on DVD as to not compete with the production’s profits in that area. While the content providers want to profit from Netflix, they still need to ensure that it does not conflict with their own methods of release.How Come Some Content Loves Us Forever?NetflixYou might be wondering why certain shows seem to be on Netflix forever. Well, there are a few possible explanations for this. It could be as simple as the agreement having a lengthy duration. Another option is if the contract was renewed after termination.If the content has shown tremendous success and potential, Netflix will try it’s best to renew the deal in order to keep it’s viewers happy. (And to make more money, of course.) A third reason is if the content is a Netflix Original, in which case they own the content, so negotiating terms becomes a less painful process.Following HBO’s model, a growing percentage of Netflix’s budget (around 5-15%) will be directed toward licensing exclusive or original content, such as Daredevil, House of Cards, or Unbreakable Kimmy Schmidt.So Who Is The Competition? We Want Names!Reed Hastings/Business InsiderMany content providers are extremely expensive when it comes to legally streaming their content. Networks, such as Amazon Prime or Hulu, bid on licensing rights for streaming. Earning exclusive rights to streaming is worth a much higher bid. Bring it on!In the streaming market, Netflix’s greatest rivals, both real and potential, consist of Amazon, Apple, Microsoft’s Xbox, Verizon, Google, and most of all, HBO. HBO not only competes for consumer spending, but more and more for the rights to premium content as well. Time Warner’s premium network’s streaming business, HBO Go, poses a an even greater threat.In an interview with Ad Age, Netflix co-founder and CEO, Reed Hastings admitted:NetflixWhat On Earth Would Ever Persuade Anyone To Leave Netflix?There are numerous reasons as to why it may not work out. Sometimes something as simple as complicated negotiations can convince a company to leave. For example, in September 2012, Netflix lost nearly 800 hours worth of content from A&E Network. Another example is the following statement made by CEO of Starz, LLC, Chris Albrect:NowStreamingPodThe Number One Problem In This Relationship? Money.Usually it’s either the provider who demands more money and Netflix refuses, or Netflix wants to bargain the price down and the provider won’t budge. The latter would probably be the case if Netflix notices that a show does not have many viewers.In this case, Netflix may not even attempt to negotiate a lower price so they’ll dump the show instead. It can go both ways, as the provider can choose not to keep allowing Netflix to stream their content for any number of reasons. This could be something as stupid as an increase in music rights prices.Don’t worry guys, we have a solution to know when Netflix plans to betray you next . It’s even better than a rebound. With our help, you can prepare for the break-up in advance and even buy ice cream for the occasion. Popcorn and Raisinets too, obvs!Find out what new movies and TV shows will appear on Netflix this June .Digital TrendsWhat TV Show Or Movie Would You Like To See On Netflix Next?Sources: Twitter , PR Newswire , Ad Age